How Sexual Wellness Can Keep Your Practice and Patients Thriving
October 9, 2020
My job—and probably yours as well—would be much easier if all my patients came in and right off the bat told me whether there was something wrong with their sex lives. But unfortunately, that’s not always the case.
About 50 percent of our patients who are over 40 have some sort of sexual dysfunction or concern. And while they might not bring it up themselves during a doctor visit, that doesn’t mean there’s nothing we can do.
I believe that sexual wellness is a vital part of our overall health and that as physicians, it’s important that we encourage our patients to open up about this topic. You can start by asking your patients the right questions, such as: Are you sexually active? Are you satisfied with your sex life? Has anything in your sex life changed recently?
Open-ended dialogue takes time and effort on our part, and what works for one patient might not work for others. However, I’ve found that when physicians are compassionate and empathetic and communicate in a way that’s honest, open, and non-threatening, they can often find a way to help their patients. And once you help your patients achieve sexual wellness, chances are they’ll spread the word to their friends—and you just might find yourself with a few new patients.
Sexual wellness is a huge need in the market today, but not a lot of practices are adept in addressing it. So by focusing more of your efforts on sexual wellness, you’ll be helping both your patients and your practice.